Our latest collection, SnøWorld Tour, is officially out now. This drop features two standout pieces: the MMIX Era “SnøWorld” Raw Edge Hoodie and the MMIX Era “SnøWorld” Venue Tee, both designed to capture the energy and atmosphere of the collection.
SnøWorld Tour was inspired by the vision of a rap tour set in the heart of winter. We imagined cold nights, packed venues, tour buses cutting through snow-covered cities, and the raw energy that comes with performing season after season. From the beginning, we planned the release to align with the Christmas season, blending the intensity of tour life with the feeling of winter and the holidays.
Like any creative process, this collection went through many changes along the way. Concepts evolved, ideas were refined, and designs were reworked until everything felt right. After exploring multiple directions, we finalized the collection you see today—one that stays true to the original vision while delivering pieces made to stand out and last.
SnøWorld Tour represents more than just a drop; it’s a moment, a season, and a story brought to life through design.